About us

We’re Soön and Tyler — a French-American couple who had absolutely zero chances of ever crossing paths.

We lived on opposite sides of the world:

different countries, different cultures, different lives.

And then… a catfish, a fake profile, changed everything.

A lie brought us together.

And from that moment on, everything we’ve built is 100% real.

Today, we work side by side in our small workshop, creating WAR Apparel:

local, intentional, handcrafted pieces that blend French precision with American blue-collar grit.

Nothing here is mass-produced.

We source garments Made in the USA as much as possible, and every design is hand-applied, made to order — never dropshipped, never outsourced, never made in China.

Every WAR Apparel piece carries:

• our story
• our two cultures
• our hands
• our time
• our daily battles
• our rebirth
• and our belief that every day is a battle.

We’re not a corporation.

We’re not a factory.

We are a husband-and-wife team, building something real together.

WAR Apparel is our answer to fast fashion — to the companies that cut corners at the expense of people and the planet.

We’re here to bring back meaning to what you wear:

local, honest, durable, lived-in.

We Are Reborn — because we truly rebuilt each other, and now we’re building WAR together.